Why Racing Could Be The Marketing Solution For A Stuttering Automotive Industry

Nov 21, 2019

The recently released movie, Ford vs Ferrari or Le Mans ’66 as it’s known in Europe, has been creating a buzz among auto enthusiasts and casual motorists alike. And despite the thrills and spills explored in the movie while telling the compelling tale of how Ford decided to conquer Le Mans, there was actually a very corporate reason at the heart of Ford’s actions, and it wasn’t Ford’s enthusiasm for racing. It was their enthusiasm to sell cars.

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